Brief—
Six double-sided teaser postcards showing the differing flavours of Smokehead and Burnfoot whiskies and an invitation to their launch in Cannes.
Six double-sided teaser postcards showing the differing flavours of Smokehead and Burnfoot whiskies and an invitation to their launch in Cannes.
Solution—
Taking the letterpress look of Smokehead and the stenciled look of Burnfoot, I used a series descriptive words with antonymic meanings juxtaposed on opposites sides of the cards. The first two cards only carried a date, the third was the invite and the remaining three had more details on. These were sent out to people over a series of weeks.
Taking the letterpress look of Smokehead and the stenciled look of Burnfoot, I used a series descriptive words with antonymic meanings juxtaposed on opposites sides of the cards. The first two cards only carried a date, the third was the invite and the remaining three had more details on. These were sent out to people over a series of weeks.
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