Hey Days: Woodhouse

Wood­house

DigitalIdentity

2010

Wood­house rep­re­sents sup­pli­ers to buy and to sell tim­ber, boards and con­struc­tion mate­ri­als, as a binder between the sup­plier and the cus­tomer. Since new mar­kets opened for com­mu­ni­cat­ing both to the con­struc­tion mar­ket and directly with the archi­tects, the iden­tity needed a lift. Our task was to com­mu­ni­cate to both seg­ments, despite being dif­fer­ent in behav­ior. We used raw mate­ri­als for print, com­bined with strong graphic images of wood mate­ri­als at dif­fer­ent stages to under­line a close con­nec­tion to the prod­ucts and their clients.