brand/ sub brand expanded from the logo and poster.
Expansion :
what?- design and brand a range of food sold at the cinemas
who?- film makers and audience attending the festival
why?- need to create a range for the YFM-FEST
how?- to expand the concept of old movie titles and apply it to different packaging( with colour)
Concept : is then to expand on the old movie title and using typography that has been used in the titles
Research :
- what food is eaten at the cinemas ( conventional and different)
- Type research- more research in typography used in movie title sequence
- packaging formats/ nets
- hyde park picture house/ arts picture house / VUE cinemas
Consider :
- the tone of voice and the language used
- how the design would be applied to different medium eg. cups, boxes, bags, etc.
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