I'm trying not to start designing logo because thats just not the whole identity but I might have to.
the general concern is I want to make it fun and not like a typical 'park' image as they are really boring.
I want it to be now and young.
Also, need to not think about the promotion yet as I've split the briefs into two parts really, the branding and the promotion,....but I dont know whether I should be thinking about them simultaneously ? I just feel like I'm thinking about too many things at the same time.
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