Crit 22 FEB : A few changes since the crit

I was a but confused today before the crit. My issues were :

• I felt like I wasnt really doing anything that I wanted to do. My statement of intent was " A concept driven investigation into branding with a focus on the printed media." - 
• I haven't started on any of my main briefs as I have been doing side ones, year book and live briefs and none of them are really the kind of branding I want to do. 
• I also started the D&AD brief which is the publication brief for the circle I wanted to try and do more layout and publication designs as I havent really done a lot of those but as I started doing it I realised that I dont really want to do that at all. However, O also dont want to ditch it completely because I don't like giving up on stuff... 
• so, I'm changing it into a a branding brief. I'm going to brand a magazine of which each issue features a designer or a studio. ..I need to come up with a concept. 
• Secondly, as I'm interested in branding food, I want want to start designing FOOD STUFF. 
• so, I'm going to expand the film festival brief into a food one as well....eg. cinema food etc.