Museo Tamayo graphic identity
Located in Mexico City, the Museo Tamayo is a contemporary art museum that also houses at its core a collection of works by Mexican artist Rufino Tamayo. Under its new director Sofía Hernández Chong Cuy, the Museo Tamayo has refocused its program to present a wider range of activities including programming, events, and commissioned projects. Project Projects designed an identity for the museum and a publication system for its in-house magazine, “Rufino.” In the identity, “Museo” is signified by an angled “M” that floats within each design at different positions. The resulting identity exists in a perpetually shifting state, subverting the assumed authority of the singular, monolithic institutional identity by offering one that is responsive, dynamic, and hybrid in its place.
Located in Mexico City, the Museo Tamayo is a contemporary art museum that also houses at its core a collection of works by Mexican artist Rufino Tamayo. Under its new director Sofía Hernández Chong Cuy, the Museo Tamayo has refocused its program to present a wider range of activities including programming, events, and commissioned projects. Project Projects designed an identity for the museum and a publication system for its in-house magazine, “Rufino.” In the identity, “Museo” is signified by an angled “M” that floats within each design at different positions. The resulting identity exists in a perpetually shifting state, subverting the assumed authority of the singular, monolithic institutional identity by offering one that is responsive, dynamic, and hybrid in its place.
Rufino is a biannual journal published by Museo Tamayo in Mexico City. Taking its title from the first name of the the museum’s founder, Mexican artist Rufino Tamayo, the journal presents a range of essays and artworks connected to the museum’s new contemporary art program. Inspired by popular small-format publications such as Selecciones, Reader’s Digest, and TV Guide, the magazine emphasizes portability, readability, and accessibility.
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