Friday, 9 March 2012

Roundhay Park: New Logo directions

icelolly


I like these logos and I think they're definitely more fun. And I think for the target audience that I'm trying to reach , it works.

but now I do feel like they do look quite young and I'm not sure how parents with small kids would feel ?  it seems to have lost that traditional feel of a park  but I think that could be a good thing ? I feel like its quote a risky step to take but I think its also a bit different from other logos I've done.

I've asked around the studio and everyone seems to prefer this one. I've drawn different styles for the hand holding the ice lolly and I'm going to try keep it as clean as possible but still has the line shading in it.

I also need to see it in context, and with other designs.

eg. publicaitons etc



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