The brief was to create a memorable and distinctive identity and brand design for the restaurant Bao Bei Chinese Brasserie in Vancouver’s Chinatown.
Inspired by old Shanghai, the restaurant and its identity was to feel naturally Chinese - not heavily ‘themed’ and bring together elements of contemporary design with historical nuances that serve to infuse the
brand and space with a distinctive persona and atmosphere.
The identity and collateral was to feel diverse and
varied with elements that the diners could discover as they interacted with each piece.
Visit www.bao-bei.ca.
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